Get a FREE copy of my book Rediscovering You today! (grab your copy below)
I help health-conscious individuals over 40 rediscover their inner athlete and embrace holistic well-being.
Through simple, actionable steps, I guide you toward a balanced, fulfilling life.
No more feeling stuck, overwhelmed or disconnected from your potential. Transform stress into resilience, uncover your inner strength, and cultivate joy in all aspects of life. It’s about living authentically and thriving every day.
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Rediscovering You: Strength and Joy After 40
A step-by-step guide to reconnecting with your inner athlete and embracing lifelong well-being. From building resilience and functional strength to nourishing your body with mindful nutrition, each chapter offers actionable steps to create a balanced, fulfilling life.
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Discovery Call
No pressure, no obligation—just a conversation focused on you. Together, we’ll explore your goals and challenges, and map out the best steps for your journey to holistic well-being. You’ll leave with clarity, confidence, and actionable ideas to move forward with ease.
The Paddlers Harmony Guide
Tired of paddling that feels more like a workout than a glide?
The Paddler’s Harmony Guide
will change how you move through the water. With step-by-step techniques from world champion Lori Jorgenson, you’ll learn to paddle with power, precision, and flow—turning every stroke into second nature.
What People Are Saying About Lori:
"Lori is the first coach I’ve had who truly understands the full scope of training—both the physical and mental sides. She helps find a balance that’s sustainable, even for someone like me, who’s been competing for decades. Lori’s approach is supportive and positive, always adjusting the plan to fit my needs. She sees the bigger picture of what it means to keep pushing yourself, no matter your age or goals. Working with her has been a breath of fresh air."
— AN, 50+ Paddler
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"I’ve been working with Lori for years, and what stands out most is how much she cares. She’s not just focused on workouts—she brings a whole-body, whole-mind approach that has helped me in every area of my life. From breathing techniques to strategies for handling my demanding job, Lori always meets me where I’m at. She goes above and beyond to support me, both physically and mentally, and I’m grateful for that."
— Jeff J., 40+
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"Lori’s coaching has made a real difference in my mobility and overall body awareness. Even with my physical limitations, she has helped me build strength and confidence. Lori’s dedication and attention to detail stand out—she’s always learning and adapting to meet my needs. Her professional, consistent approach has given me the tools to keep progressing, and I’m truly thankful for all she’s done."
— GR, New Paddler
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"Before working with Lori, I struggled to improve my outrigger paddling technique. She takes the time to ask thoughtful questions and get to the root of why I’m stuck. Lori’s sessions leave me feeling confident, motivated, and equipped with practical tools to reach my goals. She’s also helped me tackle anxieties that come with pushing myself as an athlete. I always leave feeling more optimistic and empowered. I highly recommend her to anyone looking to take their performance to the next level."
— LT, Paddler
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"Every time I work with Lori, I have an ‘aha’ moment that changes how I think about my performance. Her deep understanding of the body-mind connection helps me unlock barriers I didn’t even realize were holding me back. She asks the right questions and makes insightful observations that open up new ways of thinking and moving. I feel incredibly fortunate to have her as a resource in our paddling community."
— Angie, Paddler
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"Since I started training with Lori in late 2022, my whole approach to life has shifted. Not only have I seen physical improvements, but her holistic coaching has helped me face challenges with a newfound sense of calm and confidence. Her focus on mental preparation, as much as physical, has been a game-changer. I’m excited to keep working with Lori and push myself to achieve things I once thought were out of reach."
— Kim S
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"My training with Lori goes beyond just physical performance—it’s about mental, emotional, and even spiritual growth. Her whole-being approach has helped me become a better paddler and has translated into how I handle challenges in other areas of life. With her support, I’ve completed goals I never thought possible, like racing a V1 sprint. I can’t wait to continue this journey with her and push myself even further."
— Kirsten
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About Lori Jorgenson
Lori J is a world champion paddler, performance coach, and author dedicated to helping individuals over 40 reconnect with their inner athlete and embrace holistic well-being. With a focus on resilience, mindful movement, and functional strength, Lori's approach transforms lives through simple, sustainable strategies for long-term vitality.
To Coach Lori J, paddling and fitness are more than physical activities—they are pathways to a fulfilling life. Her philosophy emphasizes the mind-body connection, believing that physical strength fuels mental clarity, emotional balance, and a deeper sense of purpose.
For over 30 years, Lori has empowered paddlers, fitness enthusiasts, and professionals to overcome challenges, unlock their potential, and thrive in every aspect of life. Her expertise in injury prevention, technique mastery, and personalized coaching has made her a trusted guide for those seeking to live their strongest, most authentic life.